CINCINNATI — The Joe Burrow Foundation is partnering with Where I'm From Apparel, an Ohio-based company for a city-inspired competition.

Through the partnership, From the Bayou to Greater Cincinnati: Let's Do Good, fans can purchase apparel inspired by Burrow's football career in Cincinnati and Baton Rouge.

What You Need To Know

  • Through the partnership, From the Bayou to Greater Cincinnati: Let's Do Good, fans can purchase apparel inspired by Burrow's football career in a city-inspired competition

  • Burrow played college football at Louisiana State University where he won the 2019 Heisman Trophy

  • The apparel has both Cincinnati-inspired and Baton Rouge-inspired options available

  • All of the proceeds will be donated to The Joe Burrow Foundation

Burrow played college football at Louisiana State University, where he won the 2019 Heisman Trophy and led the team to the 2020 College Football Playoff National Championship. He is the quarterback for Cincinnati and led the team to Super Bowl 56.

“Everyone has a responsibility to do good. This is a fun and easy way to join our foundation in doing some good in two communities that have meant a lot to me and my family,” said Burrow in a news release.

The apparel has both Cincinnati-inspired and Baton Rouge-inspired options available, with each purchase being counted as a show of support for the respective city which can be found on the company's website.

“There will be plenty of bragging rights for the city that sells the most apparel, but the real winners will be the families served by our foundation,” said Burrow.

All of the proceeds will be donated to the foundation, which launched in October to help families who are working to overcome food insecurity and childhood mental health issues in Ohio and Louisiana.

"Since the beginning of our partnership with Joe, we have been looking forward to the launch of his foundation,” said Ryan Napier, co-founder of Where I'm From Apparel. “Now that the charity is up and running, we are extremely excited for the opportunity to be involved in raising money for such worthy causes.”

The campaign runs through Dec. 10, Burrow’s 26th birthday.