LOUISVILLE, Ky. — Southern Recipe, known for providing pork rind lovers with the crunchy snacks since 1955, is kicking off its annual Truck Driver Appreciation Week campaign.
Southern Recipe is donating $7,500 to the St. Christopher Truckers Relief Fund (SCF). The relief fund helps semi-truck drivers and their families who are out of work because of illness or injury. St. Christopher pays for living expenses, utilities, vehicle payments and insurance. The SCF also provides health and wellness programs.
As part of the celebratory week, Southern Recipe will honor over 3.5 million truck drivers in the United States. According to a news release, truck drivers travel almost 400 billion miles each year.
“There’s not a day that goes by that we take our truck drivers for granted. In the midst of a challenging time for many industries, they’re still moving forward and keeping our grocery stores stocked,” said Mark Singleton, VP of sales and marketing at Southern Recipe and Rudolph Foods.
“We’ve been celebrating these important road heroes for more than a decade now, with the help of our incredible charity partner: St. Christopher Truckers Relief Fund. These men and women literally help fuel our families with food and comfort.”
Fans of Southern Recipe snacks can enter a contest to win weekly prize packages, which feature foods and non-food items found in truck cabs. Fans can enter the contests on the company’s social media channels through Sept. 18.
Shannon Currier, director of philanthropy at St. Christopher Truckers Relief Fund, said, “We love partnering with brands like Southern Recipe who help us educate consumers about this important segment of the workforce. This year’s cause campaign is a great way to help everyone know just a little more about truckers’ daily struggles and passion for the profession, too.”