LOS ANGELES — PSUDO sneakers founder Michael Rich worked in the footwear industry for 30 years before launching PSUDO in 2020 to disrupt the traditional and environmentally polluting traditional sneaker industry.

Each PSUDO sneaker is made in the USA with only three pieces and from eco-friendly fabric that is made of 75% recycled water bottles.

The unique three-piece construction eliminates laces and all the other waste that comes with normal multi-component sneakers.