LOS ANGELES -- The City of Los Angeles has long been home to a plethora of professional sports franchises — including two teams in football, baseball, hockey, and basketball. At the start of 2017, the city welcomed its second soccer team, Los Angeles Football Club.
While Southern California is known as somewhat of a fickle market when it comes to its sports fans, after just two years in Major League Soccer, LAFC has been able to create one of the rowdiest fan bases in the region.
They call themselves the '3252.'
“The 3252 is the best supporter union in the entire country,” said Pat Aviles, LAFC’s manager of supporter relations. “It’s literally just raw human energy.”
But how did we get to this point? As the most recent professional team to emerge onto the SoCal sporting landscape, how did a two-year old franchise come to earn fans like these?
The process began in 2015 when the club was first announced.
“One of the first things they were looking for was someone to do supporter relations,” Aviles said. “Little supporter groups would actually hit us up on social media. So, the first thing we did was reach out to them and brought them in to our office.”
At that time, there were no players on the roster, no coach, and not even a finished stadium. But there was a fan base.
“From the beginning, people showed up to events and we started meeting people and they told us what they wanted out of a new club and what they wanted out of a new stadium,” he explained. “That’s how the North End was born.”
In a unique move, LAFC consulted its supporters on several aspects of the club and stadium, including the architecture, team colors, and the design of the team’s crest.
Aviles serves as the middle man between supporters and the club’s front office.
“I’m just there to really listen to them to give feedback to our ownership and the front office, work together with them and co-collaborate the story that’s happening every season,” Aviles said.
It’s that commitment to fans that has helped to create such a robust fan base in a relatively short time.
“They touch base on every support group, they touch base on everything that we need,” said Brianna Calderon, a member of the 3252. “They’re here for us, we’re here for them.”