LOS ANGELES — The Los Angeles Civil Rights Department Monday announced its "Just Say Hello" campaign, the newest phase of its anti-hate LA For All initiative, promoting compassion and connection between Angelenos.

On Saturday, the department promoted the campaign during the 11th Annual Port of Los Angeles Lunar New year Festival. City officials encourage residents to make a difference with a simple and friendly "hello."

"In these challenging times, amid increased hate crimes and the ongoing need to focus on disaster recovery a simple act of human connection and kindness can spark profound healing and unity among Angelenos," Capri Maddox, executive director of LA Civil Rights, said in a statement.

She added the city is "strongest" when residents connect and build relationships.

"`Just Say Hello' is more than a greeting — it's a call to action that unites our city through kindness and inclusivity," Maddox said.

Gene Seroka, executive director of the Port of Los Angeles, noted that his team was honored to be part of the campaign. He added that small acts like a simple greeting can have a "powerful ripple effect."

The campaign will launch in multiple languages, such as Russian, Chinese, Korean, Spanish, Croatian, Italian, Japanese, Thai, Cambodian, Vietnamese and English.

Residents and visitors are also encouraged to visit justsayhello.org for more information and join the conversation on social media by tagging @LACivilRights and using the hashtag #JustSayHelloLA.

In 2021, the department launched its award-winning LA For All initiative in response to an alarming rise in hate crimes. In September, the city will celebrate LA For All by lighting landmarks such as Dodger Stadium and the LAX pylons in the campaign's colors.