CULVER CITY, Calif. – Young voters traditionally have a low turnout during elections, but Jam City, a mobile gaming company, is trying to turn that around by encouraging its players to vote — and by creating a one-of-a-kind voting experience, according to Josh Yguado, the company's co-founder, president, and C.O.O.

“Less than 50% of eligible voters under the age of 30 actually vote,” Yguado said. “We feel like a democracy is always going to function better if more of the population feels personally invested and actually gets involved.”

That means going through a rigorous application process with Los Angeles County to turn Jam City’s parking lot into a polling center. Its Culver City location is also convenient for nearby tech workers and residents alike. Considering how many people play their games, such as "Cookie Jam," Yguado says they couldn’t just sit back and do nothing.

“We have about 30 million monthly active players,” he said. “I think with that reach and that power comes a sense of responsibility, so I think we feel like there is a lot at stake with this election, and so we wanted to do everything we could to try and help out.”

Jam City’s efforts go back to 2018, when the company partnered with When We All Vote, a nonprofit voter registration organization, and used public service announcements to encourage its players to vote.

This year, Jam City’s polling center offers food, drinks, and giveaways, plus selfie stations and plenty of free parking. All voters must wear masks and maintain social distancing.

The center is open until 7 p.m. Monday only. Voters can also drop off their mail-in ballot at this location. For more information, go to lavote.net.