LOS ANGELES - It's Asian Pacific American Heritage Month in May.

Asians are the fastest-growing immigrant population, the biggest consumers of most media online, the second highest movie-going populace each year, and outspend nearly every demographic in most advertising categories per capita.

Despite this, Bing Chen and the team behind Goldhouse.org were tired of not having an operating apparatus to recognize AAPI leaders, so they created one.

In just its second year, Gold House is turning heads and changing culture and stereotypes by supporting Asian-led projects across multiple industries, including fashion, tech, sports, and entertainment.

On May 31, Gold House will be announcing its honoree for the most influential Asian of the year and celebrating honorees of this years A100 list at a special event in Los Angeles. Some of the biggest names in the AAPI community are expected to attend.

For more information and how to get involved visit goldhouse.org