It's amazing what a little slime can do for your well-being. And now we have the Sloomoo Institute, a hands-on slime factory that opened its newest location in Los Angeles earlier this month. It features giant slime-filled vats, Nickelodeon-style slime falls and a DIY bar where you can make your own slime.
It’s a world of sensory play, and it’s not just for kids.
Karen Robinovitz, co-founder of Sloomoo Institute talked about how visitors react when they first enter the Sloomoo Institute.
"When you see all of the slime, it's really easy to lose it a little and get so excited. There's a lot of screaming. There's a lot of laughing. There's a lot of joy," she said. "The amazing thing about a lot of people's joy is that it's contagious. So everybody starts to feel it."
Co-founder Sara Schiller explained that while children are attracted to the Sloomoo Institute, the adults that accompany them also enjoy the experience.
"We definitely attract families because kids are the ones that really want to come and want to play with slime. But what's been so incredible is that parents and especially grandparents will say [they] came for the kids, but needed this more than they did" Schiller said.
The Sloomoo Institute is interactive, with visitors adopting a "Sloomoo slime name" and creating their own custom slimes.
Robinovitz explained how she first got into slime, and how it's changed her life.
"The first time I played with slime as an adult seven years ago, I was in a really bad place in my life. I had recently lost my husband and soon after I lost my husband, I lost my cousin in the Parkland school shooting. A friend came by with her then-10-year-old. Her daughter had slime, and I sat on the floor with [her] and then my friend suddenly said, 'We have to go ... you've been on the floor with my daughter for four hours.' That's when it dawned on me that in those four hours I had no grief. I had no pain," she shared.
The flagship Sloomoo Institute opened in New York City just before the COVID-19 pandemic broke out. After that location closed, Schiller and Robinovitz opened two locations in Atlanta and Chicago. Opening Los Angeles location, Schiller said, was one of their goals from the beginning.
Sloomoo Institute employs several neurodivergent employees, something that is very important to its founders.
"One of the most amazing things about starting a company when you are in your 40s is that you can bring into the fabric of the company things are important to you," Schiller said. "We have people on staff both front of house and back of house who are on the autism spectrum. Twenty-seven percent of our employees identify as neurodiverse and it translates back to our guests. So if you're a family or a person who thinks differently, you can come in and see people who are just like you. And it creates this amazing, inclusive environment."
The Sloomoo Institute is now open. For tickets, visit SloomooInstitute.com.
Watch the full video above.
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