EL SEGUNDO, Calif. — There is no debating LeBron James is one of the greatest basketball players ever. And off the court, he is perhaps the most powerful voice in the NBA.

After the murder of George Floyd, James was angry and shared his frustrations on social media. He then decided to take matters into his own hands by forming the voting rights organization More Than a Vote. 

With his new organization, James is trying to make a difference in Black communities. The organization has identified several states where it will seek to energize the Black vote and fight against voter suppression. Those states include Georgia, Wisconsin, Texas, and Florida.

More Than a Vote is trying to partner with athletes and entertainers who are connected to those places and encourage them to push the message to vote in this year's presidential election. 

The day after a recent election in Georgia included long lines of frustration at the polls, was the day James made his announcement.

Leading up to the announcement, he had a conference call with various sports stars, such as Trae Young, Kendrick Perkins, Eric Bledsoe, Chiney Ogwumike, Skylar Diggins-Smith, Alvin Kamara, and Stephen Jackson to discuss what he and others could do to help encourage Black communities to vote.

The Lakers also had a call with Hall of Fame Center Kareem Abdul-Jabbar, where James talked about being inspired by a photo of him and Muhamad Ali, and the work that they did together during the civil rights era.

But this isn't an 'athlete exclusive' organization. Houston rapper Bun B has committed to be part of the organization, as well as comedian Kevin Hart and Grammy Award winner Toni Braxton, to see how they can help promote this message and fight for real change.

Despite being in a bubble, James has stayed aggressive in combating voter suppression. By using his social media platform to promote More Than a Vote, he has united Black artitsts around the globe, while at the same time trying to guide the Lakers to their 17th championship.