SAN DIEGO — For the first time ever, San Diego Museum Month has expanded into Tijuana and Baja California.

What You Need To Know

  • February is San Diego Museum Month

  • More than 70 locations offer half-off admission

  • For the first time in its 35-year history, Museum Month now stretches south of the border to include museums in Tijuana and Baja California

  • San Diego Museum Month runs until the end of February

Museums are a way for Paulina Tapia to show her children the world. The New Children’s Museum is a favorite romp for 8-year-old Mila and 4-year-old Diego.

“It’s just so engaging and interactive and the kids just love everything so they beg me all the time to bring them,” Tapia said.  

February is San Diego Museum Month and more than 70 locations offer half-off admission. For the first time in its 35-year history, Museum Month now stretches south of the border to include museums in Tijuana and Baja California, like the Tijuana History Museum. As a Mexican-American, Paulina can’t wait to show her kids.

“It’s really going to allow us to like explore and venture off into Tijuana and check out what they’ve got over there.”

San Diego Museum Month is also an officially endorsed project of World Design Capital San Diego/Tijuana 2024, a year-long international showcase. San Diego/Tijuana is the first cross-border region to win the honor and the first time a U.S. city has been selected.

Susanna Peredo Swap is the arts and culture co-lead for World Design Capital San Diego/Tijuana 2024. She is from Tijuana and now lives in San Diego. She says Museum Month highlights what makes the region special.

"This is not San Diego and Tijuana. It's its own third space, if you will," Peredo Swap said. "It's really so beautiful because the influences are so vast."

With six participating locations in Tijuana and Baja California, Peredo Swap hopes everyone will see how the art scene is blossoming on both sides of the border.

"That is one of the most exciting things happening right now as part of World Design Capital is that it's opening up the border in very unique and interesting ways," she said. "There are more museums and galleries being added in Tijuana. It is such an exciting time to be in Tijuana and San Diego right now."

Tapia and her family are proud to live in San Diego while also exploring Tijuana and embracing the region's unique culture.

"Just embracing the two different sides, it's super important to just know their culture, American and Mexican," Tapia said. 

San Diego Museum Month runs until the end of the month, Feb. 29.