There’s a new type of sports showdown coming to Los Angeles.

On Wednesday, the Los Angeles Sports Council will host its annual Innovation Conference — an event meant to bring sports industry leaders together in one place with a focus on emerging trends and cutting-edge innovation in the field. 

This year, for the inaugural event at Hollywood Park, it will also feature a Startup Showdown presented by Panormaic Ventures which will give local entrepreneurs the chance to build their name in LA.