BEVERLY HILLS, Calif. — The night before a newspaper hits your doorstep is mayhem for a newsroom. Papers are flying and red pens are scribbling, all to perfect the work.
“Make it an easy read so you want to sit back and relax and enjoy and learn,” said Lisa Bloch, publisher of the brand new Beverly Hills Courier.
After 54 years serving the community, the paper was bought by a group of investors with Lisa Bloch and John Bendheim leading the charge. Bloch has lived in Beverly Hills for 25 years, where she raised her kids and volunteered for the city. She loves this neighborhood and felt she had to give back.
“Where I could make the most difference, I felt, was helping to communicate. We needed a voice to reflect how the residence and the business community really felt,” said Bloch.
The time has come, and the brand new Beverly Hills Courier was approved. The pages were sent to California Offset Printers, where the dream became a reality. Bloch saw the first pages of her brand new paper and says it is thrilling.
“It’s a really special feeling,” said Bloch.
There were 42,000 copies of free, local news to be transported all around Beverly Hills and the surrounding areas to bring the local angle so deeply desired. According to the Pew Research Center, Americans say local news is accurate and they value the reporter’s connection to the community.
“The whole idea is that we have a focal point, a place to go to get that information, a place that’s reliable and objective. It’s that trust we want to expand on,” said Bloch.
The next day, Bloch and Bendheim reflected on this new venture, excited for the journey ahead.
“To guide them, to inform them, to expose them to things they haven’t thought of. It really is a service to our community and that is very rewarding,” said Bloch.
Bendheim said he's already hearing great feedback from businesses in the area.
“He commented that it is so clean and so concise. It really helps the brand of Beverly Hills,” said Bendheim.
It's a win for local, print journalism, trying to connect the community through words on a page that’s tangible in a weekly newspaper.