LOS ANGELES – Glittering disco balls may conjure images of 70s funk, but they’re the main component here in this experiential experience. In between shops and restaurants at ROW DTLA is an unexpected art pop-up curated by Unidentified Landed Object founder, Dani Van de Sande.

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“So it used to be that you walk into a room or gallery or museum and look at a piece of art on a wall,” said Van de Sande. “Now you can actually enter that art, it becomes a full on experience where all of your senses are stimulated.”

Kyle McDonald is one of the featured artists. Originally from San Diego, he got his MFA in electronic arts and moved to Culver City where he tinkers with electronics and writes software. 

Taking a technique from 3D scanning, he’s able to figure out how a projector is mapped onto a scene and then creates an interactive installation. 

“So the hardest thing about making ‘Light Leaks’ isn't just throwing a bunch of projectors on disco balls, but actually mapping all those reflections and we had to build some kind of custom software because nothing really exist to handle mapping that complicated,” said McDonald.

Instead of acrylic, McDonald describes it as working with computation. 

“As the world gets more technologically advanced, art seems to head in the same direction, and new media can take many forms,” said McDonald.

“Hi Users. Unfortunately, our artificial intelligence is having a big problem,” warns a character inside Cyber Spirits, ULO’s latest installation. 

New media artist Kyttenjenae’s latest work is a maze that leads visitors through interactive corridors riddled with warnings of technology gone bad. Born and raised in L.A., Kyttenjenae studied media arts at UCLA and then worked in the animation industry before pursuing a career as an artist.

Now, she creates visuals for live events and shows like Rick and Morty. Cyber Spirits is her first public installation. 

“Ultimately what we’re trying to do is explore new ways for people to experience art in a way that feels really accessible and feels funny but can also hit these emotional points and have this nostalgia to it and these kind of memories tied to it that make it sort of a more universal experience,” said Kyttenjenae.

And experiences are what brings out millennials.

“So new media art isn't really established the way that contemporary art is and there's not a lot of great spaces for it which is why it's really special we got pop-ups like this,” said Kyttenjenae. “It’s kind of a new place to explore new media.”

Turn off the tube and pop-in a pop-up.

Cyber Spirits is extended throughout November at ROW DTLA.