LOS ANGELES -- Turn any corner in downtown Los Angeles and the odds are you'll encounter homelessness.

Bella Baskin knows this as well as anyone. She’s the CEO and founder of Bless It Bag, a non-profit that provides bags filled with basic essentials for people experiencing homelessness.

“For people my age who have really busy lives and want something on a daily basis to help, that’s how I came up with the idea,” said Baskin.

She’s on her way to the Midnight Mission to make her first bulk delivery since launching the non-profit in early 2019. But along the way she makes stops to hand bags out on skid row. Each bag contains nearly 20 items, among them toothpaste, a toothbrush, water, and deodorant.

The bags are color coded: blue for men, pink for women, and purple for dogs.

“I just felt that dogs needed to be included, and I think the concern is if they can’t take care of themselves, how can they take care of an animal?” Baskin said.

With over 50,000 homeless people in L.A. the idea of making a difference can be overwhelming for some people. And Baskin feels that that’s one of the biggest hurdles in the homeless crisis.

So far she’s stuffed all 1500 bags herself and she’s designed the Bless It Bag to not only be mobile but to mobilize millennials into action -- a $15 bag delivered to your door that you can hand out yourself.

Millennials were a huge part of the inspiration for her non-profit. At 29, she sees the way social media can influence action. She’s relying on influencers to help market her product and says she’s trying to use it positively.

“We’re all on Instagram and social media and we’re all comparing ourselves all day and we’re doing all these things that make us feel bad about ourselves. And we’re comparing our outsides to the way people portray their lives and that’s really bad for our self-esteem. But what I’ve been taught is that esteemable acts create self esteem,” said Baskin.

And as someone who herself has faced addiction, she hopes handing out these bags will be a more positive gesture than simply donating money, the idea being that something as minor as giving out water... can make a big difference.