ANAHEIM, Calif. — VidCon Anaheim, a three-day event celebrating digital culture and content creators, is underway shedding light on the booming content creator economy. The event showcases various aspects of content creation.

With the creator economy estimated to be worth $250 billion, VidCon serves as a platform for sharing knowledge, exploring new technologies and inspiring creators to capitalize on the growing digital market.

Panelists like Christy Carlson Romano and Keke Palmer emphasize the importance of authenticity and a personal brand in building a sustainable career in content creation.