They’re chewy. They’re gooey. And they’re about to get puffed up with air. Starburst fruit chew candies will soon be available in a softer, squishier Airs Gummies version that will be introduced to LA in a temporary store designed to replicate the experience of eating them.

The LA Starburst Airs Market Pop-Up Experience is happening Saturday at 200 Culver Blvd. in Playa del Rey. Billed as a fully immersive inflatable market, everything inside is meant to be touched and squeezed, company reps say.

Open for a single day, the Starburst Airs Market will be stocked with inflatable foods and household items, as well as Starburst Airs Gummies samples before they’re available for sale. Attendees must be at least 16 years of age unless they are with an adult.