LOS ANGELES — Driving down the streets of Los Angeles, one tends to witness many different sights and sounds. 

But seeing a massive Rams-themed bus driving by might not be a thing one might expect to see during one's daily commute. For team reporter Sarina Morales, riding atop the bus was one of her more unique job requirements, she said. 


What You Need To Know

  • You can visit http://rockthevote.org/rams for more information on how to register for the upcoming election

  • Through the online election center, visitors can check their voter registration status, look up their sample ballot and polling locations, sign up for election reminders, and view their state polling policies

  • Several players including Robert Woods, Jared Goff, and John Johnson filmed PSA's to help encourage and inform their fans

  • Since its founding, Rock the Vote has processed over 12 million voter registrations

"We basically drove around all of Los Angeles, different parts of the community," she said. "We hit up Santa Monica, Inglewood, Watts."

It was all part of a bus tour in partnership with Rock the Vote, an organization that focuses on empowering young people to exercise their rights every election cycle. 

Throughout the league, several teams are working with Rock the Vote as part of the NFL Votes initiative. And while many might have typically put on events like voter registration drives, a bus tour gave them a chance to get closer to the community in a unique way amid the pandemic. 

"What's the best way to do that?" Morales said. "Be safe on a bus wrapped with lots of branding to make sure we know who we're cheering for, but also to get registered to vote."

The tour is not all the Rams are doing as part of their voter initiative. Lindsey Garrison, who works in partnerships for the team, said it was one of several ways to empower players and staff to get involved. 

"Rock the Vote is working closely with our players to make sure they know how to utilize their platforms to get the voter message out," she said. "That partnership and being able to make that accessible for players, staff, and the wider community is really important to our voter initiative."

Athletes across all major sports leagues have been at the forefront of voter messaging. Morales said the issue is one many Rams players have taken close to heart, and they are invested in this fall. 

"For them to say I'm more than a player, for them to be behind getting yourself registered to vote, they've been very outspoken about this," Morales said. "I feel proud."

Not only are they speaking up, but they are speaking out — working to drive fans to an online elections center where fans can register to vote, check their registration status, and learn more about what to expect come November 3. 

Sofi Stadium, home to the Rams and the L.A. Chargers, also became one of a dozen stadiums turning into a vote center. 

The Rams want to remind all of SoCal that this is a team there for them on issues bigger than football.

"I think especially with no fans in the stands, we wanted to make sure Rams fans were heard and felt," Morales said. "Because as more people get involved, the more we can fix long-term."